5 CTA Mistakes That Kill Your Landing Page Conversions

Your call-to-action is the single most important element on your landing page. Get it wrong, and nothing else matters.

1. Using Generic Text

"Get Started" tells visitors nothing. Be specific about what happens next.

Bad: "Get Started" Good: "Analyse My Page Free — 60 seconds"

2. Too Many CTAs Above the Fold

Every additional button above the fold reduces click-through by ~15%. One primary CTA. That's it.

3. No Urgency or Value

If your CTA doesn't answer "why now?" and "what do I get?", it's not working.

4. Wrong Visual Weight

Your CTA should be the most visually prominent element above the fold. If it blends in, it's invisible.

5. Not Reducing Friction

Add "free", "no credit card", or "60 seconds" to reduce perceived risk.

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